I’ve been asked this so many times that I could kill myself. The answer is simple. BANDWIDTH and SERVER RESOURCES.

If your website sees a lot of traffic or your site hosts a lot of data heavy content, or both for that matter, then you’re probably taking up a significant amount of bandwidth and cpu. And, depending on your hosting provider, you could really be overloading your shared server. What that means is your users will experience much longer load times and much slower download times. And if there’s any physical law of the internet, it’s that low load times = high bounce rate + high exit rate.

And you definitely don’t want those.

Moreover, your SERPS are also affected by your website’s load timings. Google times how long it takes for its spider to load up and scan your page. And if your site is significantly above average, Google will hurt your rankings. And the reason is simple. Google searchers don’t like to wait! So, Google will fill your spot with a much speedier website and move you down the ladder.

But, with all that being said, you really do need a ton of traffic or have to be hosting plenty of content for a dedicated server to make sense.

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